Frogs in Green
Click on the link below to view more pictures of Frogs in their green garb.
Most people don't really read when they're surfing the Web. They browse. They scan. They look for keywords. They like headings. They're apt to ignore long, rambling text.
A few tips can help improve your web writing so that your message gets across, quickly and effectively.
If the web is a superhero in today’s marketing strategies, then print design is a trusty sidekick with its own unique set of talents and strengths. Often lost in the shadow of the ever-available Internet, it’s time to rediscover that sometimes the sidekick can be the one who saves the day
A frog grimaces every time a client appears and haphazardly states "I want to be #1 on Google".
To start, usually the company hasn't thought through what terms they want to be #1 for. (Let alone that statistically more people click on #2 anyway).
Back in the day, you could always rely on your nephew to get you up the hill into website ownership. However, today, this is like getting someone who happens to own long winter underwear to lead you up Everest.
So you've decided that you need a website, and you've started the gears turning with the Frogs (or, perish the thought, another agency entirely). Maybe you've done some sketches on a cocktail napkin and now you're ready to start working with the graphic designer assigned to your project. You're on your way to having a beautiful new website design.
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