Augmented & Virtual RealityThis stuff is real
Most people think of Augmented and Virtual Reality in terms of video games and that is certainly an area where it is being employed in new and amazing ways. The reality (pardon the pun) is that there are many other applications for AR and VR. GPS systems are using augmented reality to make it easier to get from one point to another point. Lowe’s, IKEA, and Wayfair have developed systems that allow these companies’ products to be seen in virtual reality, to give consumers a better idea of how the product will fit into their home, or to allow the consumer to get a better look at the product from home. There are many ways that AR and VR might be used but you need to understand them enough to be able to innovate with them. And we do.