Karbon

Re-Branding • Web Design • Digital Strategy • Lead Generation

Karbon is a performance skiwear and apparel company for world-class athletes and weekend warriors alike. Designed and manufactured by Schure Sports, a family owned company based in Toronto, Ontario, Karbon has lead the way in winter sports apparel since 1982.

The Challenge

Treefrog and Karbon have been working together for over a decade. Over the years, we’ve redesigned and redeveloped three websites for them, and collaborated on a variety of branding and design initiatives to ensure that the brand stays competitive in its industry.

As Karbon’s brand was already very well-known among the top ski and snowboard athletes, the brand sought diversification in the marketplace, wanting to get into the everyday consumer market without diluting the brand itself; thus the need for licensing partners.

The Objectives

  • Modernize and mature brand to align with new strategic objectives
  • Increase brand awareness through storytelling
  • Increase number of leads for interested licensing partners and dealers
  • Increase sales of Karbon apparel for the everyday consumer
  • Create brand loyalty, awareness, and lifetime customers

Visit the Website

The Solutions

  • Website re-architecture and redesign
  • Social media management and paid campaigns
  • Influencer campaigns on Instagram
  • Brand strategy
  • Brand maturation to accommodate evolving target market
  • Logo maturation
  • Design of annual catalogue

The Results

  • 18% increase in social media followers
  • Over 1840 average likes per Instagram post
  • Over 296 average comments per Instagram post