Frog Insights

Opinions and Ideas for our Clients and Community



digital marketing trends

Digital Marketing Trends to Watch Out for in 2022

2022 is quickly approaching, which means it’s time to start planning and drafting your digital marketing plans for the new year. You might think it’s too soon to start planning, but planning and looking ahead to the future can help you stay ahead of the trends. It can also help you to find new and […]

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epicor vs SAP

Epicor Integration vs SAP Integration: Which is the Better ERP Software for Your Business

Enterprise resource planning (ERP) software is critical for businesses to compete in today's competitive business environment. With the industry becoming more competitive, it can be hard to decide which ERP software is the best for your business. We'll be putting Epicor Integration and SAP Integration up against each other to see which one is the [...] Read the Post
email marketing

Four Effective Email Marketing Techniques

In recent years, email marketing has gone down due to social media and paid ads. In reality, email marketing is still regarded as one of the most efficient ways to reach your customers today and increase sales. To make sure you're using the proper techniques to generate click-throughs and increase sales, read on to find [...] Read the Post
shopify vs. magento

Shopify vs. Magento: Which Platform is Right for Your Business

Today, it's critical to have an online store to reach a wider audience and increase sales. Whether you're a new company or rethinking your online platform, you need to consider the two best platforms out there, Shopify or Magento. Though Shopify and Magento are often in a battle against each other as the best, they're [...] Read the Post

Brand Identity: More Than Skin-Deep

Brand Identity Design It’s tempting to think that (successful) brands are only skin-deep. After all, aren’t colours and logos important? Visual branding is essential, but the ultimate goal is to establish a strong brand identity, combining both Branding Elements (logos, colours, shapes, imagery) and a Brand Persona (values, ethos, personality and traits). While most brands […]

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A Brand Is Just a Logo, Right? Think Again

So you think you know Branding? Today, it's common to think of a "brand" as another word for a logo; after all, many people believe that branding is a term coined from branded livestock on cattle farms. However, the real history of branding goes back much further. The recorded practice of branding began as early [...] Read the Post
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