Water Ambassadors Canada
Featured Work
About
Water Ambassadors Canada is a non-profit organization committed to providing clean, safe drinking water in developing countries. They uphold the belief that access to clean water is a human right and send volunteers around the world to combat this cause of death and disease in the world, by building water pumps and teaching about clean water.
Challenges
Water Ambassadors Canada previously struggled with their volunteer outreach. Their identity spoke mainly to those of the Christian faith and they saw their numbers dwindling. The task was to re-focus their brand identity and message – towards a secular (wider) audience, and gain more awareness in minds of potential new volunteers.
Project Details
Industry:
- Not-For-Profit
Markets:
- Charity, Christian Faith
Website:
Services:
- Brand Strategy / Positioning
- Mood Board Development
- Logo Development
- Social Collateral
- Print Collateral
- Custom Illustration
- UX/UI Design
- Web Development
- Promotional Items
Making Waves In Not-For-Profit
Even non-profits, must reconcile the idea of being a ‘brand’, and this was the largest collective shift we made with Water Ambassadors Canada. We helped them explore what an identity means, what kinds of personalities are attracted to these experiences, and how their visual language could operate flexibly into the future.
Water Ambassadors Canada’s newsletter and logo, spoke conventionally to an older demographic of faith-based followers. Our Brand Strategist devised a strategy to position the organization to point at a wider target audience.
Mood Board Development
Before diving into a new logo – we first explored the motivations and emotional connection of the organization. A mood board workshop and subsequent development produced insights into more creative ways to depict this connection with charity initiatives through photography and colour theory. This allowed us to discover a unique perspective, a stronger logo mark and greater differential for the organization’s identity.
Brand Standards Guide
A “method to the madness” of social media – Tayco desired a seamless social feed design – something that would flex and morph without worrying about whether they added one, two or three images at a time. We devised a layout, with some rules, the allowed them to achieve this.
Sub Branding – Event Logo Development
Special Events often bring identity challenges to the forefront where things like Host, Vendor, Affiliate or Sponsor become important distinctions, visually. Water Ambassadors Canada asked Treefrog to devise a system of sub branding that could focus on fundraising events, but still maintain the connection to their look and feel.
Custom Illustration Work
Every year, WORLD WATER DAY is held to draw attention to the crisis of clean water in developing countries. We created custom illustrations of each of the landmarks in Canada that were lit up in blue light – to signify awareness and support of this cause.
Impact
Lörem ipsum spedade debunera, än pobel sere dår lar av autoss. Kaktig det sodat reteskade. Resade doktigt sons. Efupp onikysat, sassa omniexperience är suren desiv vekanade. Hust reheten, antebel, medan innovationskontor mäde.
Lörem ipsum spedade debunera, än pobel sere dår lar av autoss. Kaktig det sodat reteskade. Resade doktigt sons. Efupp onikysat, sassa omniexperience är suren desiv vekanade. Hust reheten, antebel, medan innovationskontor mäde.
“Lörem ipsum tegt neling att dir såväl som karoskapet. Tesade nygt däbel: då kesamma. Premiligt otusk mis. Fugt tun: dysamma för semin press. Ambisofi astroredade i rera. Kontrakedade trangen transpod.”
- Name Lastname, Founding Partner