Why Your Marketing Manager Hire Is Probably Three Years Too Early
You've been meaning to do this for a while. Marketing has been the thing on the list, the thing you keep patching, outsourcing in pieces, or doing yourself at 9pm [...] Read the Post
The Hidden Cost of Building an In-House Marketing Team Too Early
It's easy to look at hiring as progress. Bringing on new headcount signals real commitment and is a great way to reassure leadership that the company is investing in growth. [...] Read the Post
AI Is Not Replacing Marketers. It Is Replacing Guesswork.
There is no shortage of noise around AI in marketing right now, and most of it centres on content generation and productivity gains. While those efficiencies are real, they are [...] Read the Post
AI Changed Search. Now No One Knows What Matters
A lot of marketing managers are quietly (or not so quietly) panicking because they are suddenly looking at the SEO work they poured into their websites and wondering what good [...] Read the Post
B2B Marketing Teams Are Built Backwards
Most B2B marketing teams, especially those in manufacturing and OEM companies, are set up for failure right from the get go, and once you see it, it is hard to [...] Read the Post
Tariffs Do Not Disrupt Strategy. They Reveal Who Actually Has One.
Tariffs aren't killing Canadian manufacturers, they're killing the undifferentiated ones. Every time tariffs come up, the conversation gets framed like an external shock that no one could have planned for, [...] Read the Post
