What is a Product Configurator and How do They Work?
A product configurator is an interactive software that allows customers to choose certain product features defined by the business. The product configurator then validates it and enables the customer to move onto the next step.
A product configurator takes a collection of parameters, characteristics, and rules determined by the business. Though it seems simple, it’s a complex software full of regulations that the product configurator will use to validate whether this selection is allowed before allowing the customer to put their choice into the cart. This form of customization allows the user to purchase the item exactly how they want it, but it also helps your business in many different ways.
Why Does Your Business Need Them?
By allowing customers to customize their products, you’re personalizing their shopping experience. When you offer a personalized shopping experience, it directly leads to increased conversions and sales. The product configurator takes the heavy lifting and speeds up the sales process.
If your business offers customization on your products, you need to consider an online product configurator.
Benefits of a Product Configurator
When you invest in a product configurator, you’re directly helping your company to grow and excel. Product configurators give customers a better understanding of your products. They also help your sales team to reduce lead times and increase conversion. Product configurators also give you the ability to simplify your manufacturing process and increase visitor engagement. It also seamlessly integrates with your third-party software, so you can easily connect everything in one place.
How Can Treefrog Assist You?
Treefrog has helped a wide range of clients develop and design product configurators for their businesses. We do all the heavy lifting so that you can sit back and reap the benefits. From planning to development, we’re here to help you every step of the way.