Why The Frogs Are Green

June 5th, 2019

Here at Treefrog, we like to look at the bigger picture. Instead of thinking about the here and now, we see far into the future and understand that the decisions we make today, can greatly impact the next generation of Frogs.

We must share our beautiful world with everyone, and everything that resides here. While we might only live in a small pond we’ve found that a few simple changes can make a BIG difference.

At Treefrog, we are constantly looking for ways to reduce our carbon footprint.


Here are a few little changes that have made a big impact:

We Are Paperless

Saving trees starts with ditching paper. Once upon a time our entire project management office was run from coloured folders and stapled dockets. Moving the team away from the colour folder project system and into project management software was no small task. Our design team moved from sketchbooks and carbon pencils to a Wacom for digital mind mapping. Our Sales team moved to virtual notes directly in our CRM software (Salesforce), ditching the spiral Hilroy’s. Our cleaning team moved from paper towels to washable cloths, and we changed our washrooms to compostable towels.

The production and distribution of paper has a significant impact on the environment. Paper production poses issues on air, water and land. And as frogs, we dislike when deforestation destroys our homes. So we ask… why use paper when we have a virtual environment that can help us produce and deliver documents? And who likes paper cuts anyways? We do not.

We Started a Recycle and Compost Program

When we made the move from 12 Vincent to 567 Davis, we didn’t realize this change would mean giving up the ability to recycle and compost as we moved from a zoned-commercial/residential location to a pure commercial location. Unfortunately, the Town of Newmarket doesn’t offer pick up service for businesses.

Recyclable and non-recyclable garbage can indoors.

We were faced with an issue of how to maintain our recycling and composting habits – since throwing out cans just didn’t seem like an option for the frogs. For the first few months, frogs would boomerang their lunches until we were able to convince the town to offer us curbside services too.

As Bill Nye the Science Guy would say: “To leave the world better than you found it, sometimes you have to pick up other people’s trash.” But, this was not enough.

The frogs lobbied for these services, and won! We are one of the only businesses in Newmarket with this opportunity, so we do our very best to ensure we are properly recycling and composting.

We Smart Commute

Commuting to work sucks. Especially when you are stuck sitting in traffic. And hello, the prices of gas are crazy!  Speaking of gas, it is extremely harmful to our planet.

That is why Treefrog has implemented a Smart Commute Program. Before Smart Commute opened its doors to under 50 employee employers, we offered our Frogs cash bonuses when they choose to smart commute. This included carpooling, taking public transportation, walking to work (some frogs prefer hopping), or even skipping the drive and working from home1.

We Buy and Grow Locally

You can catch flies with honey. And frogs love flies. So, we go through lots of honey. However, we only buy locally sourced honey for our office. There are many environmental benefits in supporting local honey farmers. Farm-raised bees help to pollinate plants, which is beneficial to local wildlife. In addition, buying local supports honey farmers who are properly caring for and raising the endangered bees.

We also love to grow fruits and vegetables in our Treefrog garden. While having a garden may seem like a small impact, it has huge environmental benefits. Growing your own food can reduce carbon emission and waste. Food travels long distances to arrive at the grocery store, on average it takes over 1500 miles of travel before the fruits and veggies we love get placed in our carts. In addition, growing food can reduce waste as it eliminates the need for packaging such as plastic and cardboard. So, if you are ever passing Davis Drive in the summer, feel free to enjoy a tomato (or two) from our garden2.

We Only Drive Electric

Our Frogs are always on the go, whether we have a meeting with a client, a networking event or one of us is speaking at a workshop or conference; we have an electric car that will get us where we need to go. We invested in two fully electric cars to reduce our carbon footprint and protect our planet. While this might require some extra planning on our part when navigating to and fro, it’s worth the effort knowing that in the last five years we’ve reduced our carbon footprint by 130,000 km through the use of electric vehicles.

Vehicles that run on gas emit toxic greenhouse gases into the environment and pollute our air. Greenhouse gas emissions are the leading cause of climate change.

We Made Small Changes Around the Office

Change starts with the low hanging fruit, and at Treefrog, those are the simple things like batteries and lights.

As a digital marketing agency, it’s no surprise that we go through a lot of battery power. We recently started a new tactic with the goal of minimizing our environmental impact through battery conditioning. We converted all our batteries to brand new, top-of-the-line Eneloop batteries with a life of 2100 charges. So, no more one-time use batteries, only rechargeable!

A pair of rechargeable batteries.

Apart from the batteries, we also have a Nest Learning Thermostat that programs itself and helps save energy. Not only does it save us money on our heating bill, but it also helps us avoid running the air when no one’s home. We also use a combination of compact fluorescent lamp (CFL) lights and LEDs, which are more energy efficient.

These small things make a big difference in saving our planet.  We want Treefrog to live on for many generations, and we hope you do too.

What are you doing in your space to reduce your footprint? We’d love to hear from you!



1 Smart commute bonus is only for in-office commuters.
2 Garden options tend to change from year to year.