Why Invest In A Co-op Student?

June 19th, 2019

Over the years, we’ve had several co-op students at Treefrog. They’ve worked with a variety of pods from social and content to programming and project management. This year, we asked our content co-op student, Madeline, to share her thoughts on her internship and what the co-op experience meant to her.



Discovering The World Of Digital Marketing

At the start of grade 11, I had no idea what my passion was or how to uncover it. This was really scary since I only have two years left to figure out what’s next in this journey called life. After completing and finding interest in my marketing course, I talked to my school guidance counsellor who suggested I take a cooperative education course to help me get a sense of how the field really works. I decide to take her advice and began my research for a company in Newmarket that could fill this need.

Through my research, I found Treefrog and decided to reach out to see if they would be interested in a co-op student. Luckily, they responded and invited me for an interview. At first, I was very nervous, as I’ve never had a job before, so I didn’t know what to expect. I interviewed with Kellie, Dylan and Laurie, and they were welcoming and easy to talk to. I was overjoyed when they offered me a placement, which I value greatly to this day.

My Co-op Experience At Treefrog

On my first day at Treefrog, I was very shy, as I didn’t know anyone or much about how Treefrog worked. It was like going into a new class with all new class mates, only these people were the real deal. Everyone was so kind and instantly made me feel accepted.

The relaxed atmosphere made coming to Treefrog every day fun. Everyone made jokes, listened to music or just talked about current events happening in the world around us. I didn’t feel like I was working even though we were accomplishing a lot every day.

My first couple of projects were pretty simple, with the team being extremely supportive if I needed guidance. I’ve always thought of my writing skills as one of my strengths, but when I was asked to write a blog article, I was pretty nervous about what the outcome would be. After writing a draft and getting it edited by my supervisor I was surprised that I had just wrote my very own article! And it got posted, check it out here.

I’ve always had a love for social media and sharing my opinions online, so being able to write about topics that interested me was so much fun. After five months of writing blogs for different clients on topics ranging from personality to environmental issues and mental heath to professional services, I’ve discovered a passion for writing that I never knew I had and gained confidence in my writing skills.

During my time at Treefrog, I often got invited into meetings with clients, mostly for the purpose of taking notes. While this might seem boring, it was really interesting and helped me learn about the wide variety of clients and their different needs. This expanded my knowledge on things such as search engine optimization (SEO) and social media marketing.

As I was the youngest in the office, I was often asked for my opinion as a high school student. This made me feel valued as often my ideas and input would be considered and put into action.

“Having such a supportive and inclusive team helped me step out of my comfort zone to voice my own opinions and not worry about if my opinion was right or wrong.”


Going into my co-op, I had very little experience, but during my time at Treefrog I was able to learn about Facebook analytics, website tracking, SEO, content creation and social media as more than just “posts” online. I learned how to cater to different companies and how all the different Treefrog pods fit together. While being immersed in the workplace, I was exposed to a variety of different roles, from sales, to programming, to design.

After an amazing 5 months, I know I will always value and be grateful for this co-op experience. I’ve met so many talented people who have helped me learn about Treefrog and the workplace. I’ve learned so much about digital marketing, SEO and social media that I’ve developed a love for this and hope to continue my studies in this field for post secondary.

Interested in a high school coop placement with Treefrog? Please email us for availabilities.

Are you past the high school years and looking for an amazing place to put down roots and grow? Check out our jobs page for available positions at Treefrog.