Which Social Media Platforms are Best for Your Business?

October 27th, 2020

Whether you are starting a new business, have been in business for decades, or are just starting out in the world of marketing, social media is an ever-changing game.

When was the last time you did an audit on your social media accounts, and how they impact your business?

Regardless of your activity levels on social media, having a plan is essential. As things change globally, social media evolves as well. Now the question begs: Where should I spend my time and money?

Here are some of the most popular social media platforms:

Let’s take a look at each platform to see which ones, if not all, are right for your business!

1. Facebook

With over 2 billion monthly users, chances are everyone you know is on Facebook, and maybe even their pets are too! Facebook’s biggest asset is being able to turn your customer base into a family, or a welcomed community.

Creating a Facebook group is very simple, free, and creates an environment for your followers to exchange information and form a sense of community.
Photos and videos are what drives success on Facebook. The key is to stand out and show a different side of your company. Don’t be afraid to step outside the box and get creative with your visuals.

If you have some money set aside for paid ads, then Facebook’s ads manager, with it’s sophisticated targeting options, is a great way to grow your business.

2. Twitter

Twitter is all about timely and immediate information. With approximately 330 million monthly active users, it is a great way to raise brand awareness.

Keep in mind that you have 280 characters to convey your message, once you get the copywriting down packed, with just a simple share or like, your tweet can reach a broad audience fast!

3. Instagram

With a whopping 1 billion monthly active users, it’s hard to pass on this visual platform. If your target audience is younger, then Instagram is the right platform for you. 50 per cent of users are 34 years old and under. These users are also very comfortable with the following brands on the platform and are even buying products right from the app.

Quick fun fact: 80% of users follow at least one brand on Instagram.

If influencer marketing is something you are interested in, this is the place to be. Influencer marketing is a content marketing strategy that allows you to promote products, services, or brands by partnering with an influencer.

An influencer is someone who has the power to affect the purchasing decisions of others because of their relationship with their followers. These influencers have a distinct niche, and usually have a following of over 10,000 on Instagram.

Some of the most successful brands are built around influencer marketing.

4. LinkedIn

If you are selling business to business (B2B), then LinkedIn is your best bet! With 303 million monthly users, LinkedIn should not be overlooked.

LinkedIn is a great way to showcase your brand and the knowledge that you have around your business. By building your brand’s authority and sharing insightful content, you will gain connections that can lead to conversations and sales.

Some content examples are blog posts, curated content, quick tips from an industry expert, and infographics with updated statistics.

5. Pinterest

This is one of the social media platforms where the majority of its users are female. If you are in the food, fashion, décor, art, wedding, travel business, or can produce beautiful images weekly, you may find Pinterest very helpful!

Pinterest is a great way to showcase your products. This platform is not for every business, but if implemented correctly, you will be surprised at how many people will come in contact with your beautiful crafted “pins.”

6. Tiktok

The new kid on the block. Since they launched internationally in September 2017, Tiktok has gained over 850 million monthly active users.

Tiktok really wants you to be creative and to have fun. Like other social media platforms, you can use paid advertising, organic content, and influencer marketing to promote your brand. There is a fun way that Tiktok has allowed brands to go viral, and that is hashtag challenges.

A branded hashtag challenge is when a company asks Tiktok users to perform a particular task and tag them using a specific hashtag. The brand usually gives the winning video free products.

Best of all, you don’t have to invest a lot of money in creating high-quality videos. It is all about how creative you can be!

Contact the Social Media Connoisseurs at Treefrog

There are many other social media platforms out there, and it can get overwhelming because they all offer a unique opportunity for your brand. That is why agencies like Treefrog have experts who are constantly studying these platforms and keeping up to date with the latest tools and trends.

Our goal is to provide you with the results that your brand deserves.

That being said, you can also give the social media game a shot. To give you a head start, we have a special treat. A social media posting calendar:

Download it today.