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Liz is a marketing strategist on successful marketing projects for organizations in Food Services, Education, Insurance, Corporate Law, Consulting, Real Estate, Banking, Financial Services, E-commerce and more. Her passion, drive and creative vision have helped build profitable companies and organizations, propelling them to the next level.
Liz loves what she does and works with teams to develop effective follow-through plans and transform marketing departments from a cost centre into a revenue centre. She draws clarity on the value of what a product or service will have on a company’s intended audience and develops a strategy, and executes a tactical plan to bring in revenue.
Liz draws on an impressive portfolio of marketing operations knowledge, including digital marketing, data-driven recommendations, content marketing, SEO, social media, UX/usability, conversion mapping, customer journeys, and content marketing.
Liz teaches Marketing Strategy at the University of Toronto School of Continuing Studies and is a Lead Course developer for the Canadian Marketing Association (CMA).
Liz also has the Chartered Marketer (CM) designation from the CMA, which acknowledges marketing excellence in Canada.