Bureau Veritas

Rebranding • Web Design • Digital Strategy • Lead Generation

Bureau Veritas Laboratories (formerly Maxxam Analytics) is a world leader in analytical services and solutions in the energy, environmental, industrial hygiene, food and DNA industries. They are focused on delivering reliable information, expertise, and evidence to support critical business decisions.

The Challenge

After a successful acquisition of Maxxam Analytics, Bureau Veritas (BV) had to undergo the daunting task of rebranding the organization, including its digital and marketing resources. Having six different online properties, the website build was no small undertaking with over 1000 pages, multi-industry streams, and languages.

Visit The Website

The Objectives

  • Redesign and re-architect the company website to match Bureau Veritas’ corporate identity
  • Protect and manage Maxxam Analytics’ reputation during rebrand
  • Increase adoption of Customer Portal

The Solutions

  • Digital presence analysis
  • Website re-architecture and redesign
  • Content writing and insertion
  • Custom drupal website development
  • Website twinning

Treefrog continues to support BV in website development, digital strategy, and client portal adoption, along with lead generation.