Site Architecture as a Writing Road Map

December 30th, 2014

Find your way to writing brilliant website content

Think of building your website like heading out on the highway for an exciting road trip to new business heights. You have web design experts to help you develop an architecture and design and to manage the programming. Now you need to fill it with content.

Content Writing Road Blocks

Content writing is a massive road block for many a new website owner. If you’ve been procrastinating, you’re not alone. In Treefrog’s experience, this is the number one stage of a web design project where clients get stuck at the side of the road, completely out of gas.

It surprises many – after all, who is more of an expert on your business than you? So why does it happen?

  • You’re so close to your own business, sometimes it’s hard to step back and see things from your client’s perspective.
  • You invest your time in running your business, you don’t have time to write about it.
  • You’re great at running your business. You don’t also have to be great at writing about it.

Site Architecture to the Rescue

There is a way out of the content writing wilderness. You just need the right directions, and you already have them.

Remember that site architecture and wireframe you approved at the beginning of your project? No? You’re not alone there either. The site architecture is not just for designers and programmers. It’s for YOU.

Your site architecture is a list of the pages you want and/or need on your website when it goes live. Like the step by step directions from your GPS navigator, the architecture is a checklist that will take you through your content writing journey.

“Like any map, your site architecture is a guideline. It offers a route to website success through a user friendly structure.”

Changing Content Directions

Like any map, your site architecture is a guideline. It offers a route to website success through a user friendly structure. There are some aspects that need to be followed, but you might find shortcuts or detours along the way that will improve it, as you see how your design and writing come together.

If you proposed a page at the beginning of your project that you no longer need, you have the power to take it out. If you realize you missed something, you have the power to add it in.

Stop and Ask for Directions

If all else fails, trust the experts. Content writers in web agencies not only understand your architecture, they understand how to write for the web so that Google and other search engines will find you. They will work with you to refine your message and guide you through the twists and turns of your website content.