Site Architecture

Make it easy for visitors to find what they need on your website with a solid navigation framework

Before we start to design and build your website, we want to make sure it will get you where you want to go. Site architecture sets a road map for your website, a plan to ensure you have the menus, pages and key elements that you need to achieve your marketing goals.

“If you don't know where you are going, you're bound to end up somewhere else!”



Site Architecture is simply a listing of all of the pages that your website will have, organized in logical systems. This architecture can be as simple as 5 buttons (e.g. Home, About, Products, Services, Content). Conversely, your architecture can be as complex as having multiple menu items with different levels to maximize your message.

Treefrog's experienced team boasts in-house information architects and consultants that can work with you in order to determine the best strategy and most appropriate road map for your website objectives.

After a proper architecture is put into place, the process proceeds with the development of a Site Wireframe. A Wireframe is a "napkin sketch" layout of how your website could be structured, with all of the sections identified.

Once a Site Architecture and Wireframe are complete, they are passed to a designer to be transformed into the actual site design and graphics.

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