UX and UI design are two different elements of a single consumer experience. UX refers to the user experience, which focuses on how something works and how people interact with it. UI, or user interface, focuses on the look and layout.
A UX designer ensures a product makes sense to the user by creating a path that logically flows from one step to the next. A UI designer ensures each page visually communicates that path.
Treefrog employs UX and UI design to maximize the consumer’s experience whether that be with a website, a mobile app or a video game.
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