UX/UI

Designing for experience

UX and UI design are two different elements of a single consumer experience. UX refers to the user experience, which focuses on how something works and how people interact with it. UI, or user interface, focuses on the look and layout.

A UX designer ensures a product makes sense to the user by creating a path that logically flows from one step to the next. A UI designer ensures each page visually communicates that path.

Treefrog employs UX and UI design to maximize the consumer’s experience whether that be with a website, a mobile app or a video game.

branding

Brand Identity: More Than Skin-Deep

Brand Identity Design It’s tempting to think that (successful) brands are only skin-deep. After all, aren’t colours and logos important? Visual branding is essential, but the ultimate goal is to […]

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A Brand Is Just a Logo, Right? Think Again

So you think you know Branding? Today, it's common to think of a "brand" as another word for a logo; after all, many people believe that branding is a term [...] Read the Post

How to Enhance Online Sales with Product Configurators

Nowadays, consumers are looking for more and more customization in their online shopping experiences. Businesses not only need to offer great shipping and return policies, but customer service and customization are [...] Read the Post