Brand Identity: More Than Skin-Deep
Brand Identity Design It’s tempting to think that (successful) brands are only skin-deep. After all, aren’t colours and logos important? Visual branding is essential, but the ultimate goal is to […]
Read the PostWhy You Need It
There’s no question about the power of Facebook. It has over 1.5 billion active users. Millions of those users spend more than 20% of their mobile time accessing the network. Facebook is also a powerful advertising platform that can help you reach new communities of people.
How do you get involved? How can you use Facebook to drive brand awareness, reach new customers, or target existing website visitors?
Facebook can be used to:
- Connect and engage with new customers and clients
- Gain useful insights on your market segment
- Develop specific campaigns to new product and service releases, grow segments of your business
- Encourage user-generated content and conversation
- Tell your story: compile a compelling company history on your Facebook timeline
What You Get
Throughout training, we will equip you with business-specific best practices and functional knowledge for using Facebook Pages for business. This will include, but not limited to:
- How to use Facebook Insights for campaign development
- Team training specific to your business
- How to create an advertising campaign using desktop and mobile ads
- Targeting custom audiences
- Set up and management of Social-Pay-Per-Click and role of Facebook as a paid marketing and remarking platform
- A set of “cheat-sheets” for common activities
- A custom Facebook strategy, including campaign suggestions, and profile building techniques
- Professional profile branding
