Social Media Strategy

Why You Need It:

Social media is a powerful tool for building your brand and protecting your online reputation. Social media marketing is an interactive conversation—one that you should help drive. People share information about your company even without your involvement, and their opinions and perceptions, good or bad, accurate or not, can quickly affect your brand’s reputation.

That’s why leveraging social media is so important. You can engage your customers and steer the dialogue to promote and protect your brand. This includes ensuring the responsible use of social media by all of your employees, both on the company clock and their own time.

Engaging your customers and targeting new audiences using social media is no longer optional: it’s a question of why, how, and when. Treefrog can help build your social media presence and drive engagement that will help grow your business.

What You Get:

At Treefrog, we’re actively researching the impact social media can have for businesses. We are committed to producing innovative strategies that we use ourselves! Our comprehensive approach to social media strategy includes managing your reputation online, monetization, governance, establishing key performance indicators, and navigating potential pitfalls (they’re real, so we’re proactive in helping you prevent them).

We’ll meet with you to assess your goals and recommend how you can employ social media in ways that are relevant and realistic for your business, resulting in a strategy that you can implement, with or without our assistance. We’ll also help you develop guidelines for your employees, so they are respectful of the impact their words have on your business, even in their personal social media activities.

We focus on the “Big 6”—Facebook, Twitter, LinkedIn, YouTube, Google+, and Pinterest. You may benefit from all of these platforms, or you may only have the bandwidth for one or two. Elements of your strategy may include:

  • Designing and implementing brand-specific profiles for each of your accounts
  • Creating platform use guidelines and reputation management strategies
  • Developing business-specific recommendations to build a community of followers
  • Collaborating to create Facebook timelines that celebrate your experience, expertise, and milestones
  • Priming Tweets and followers so your message has value and you’re connected to the right people

Treefrog can help you concentrate your efforts where they will be the most effective. We’ll help you develop a powerful strategy for using social media to drive your success.

Social media is not a one-size-fits-all proposition. What social tools you use to engage with your clients, and how you use them, is unique to your business. Social media helps to personify your corporate voice, and it takes a significant investment in time and resources to manage effectively.

Why Get Social?

The reality of social media is that it is constantly there for the world to see. If your social profiles have been left to stagnate, then it makes your company seem disengaged. Social media is also one of the first places that potential clients go to find out more about your business. What impression do you want potential clients to have?

How do you know which platforms are right for your business to use? 

How do you create useful content for your audience?

How can you best use social media as a means to expand awareness about your brand, and also collect new potential leads?

Plus, if you have people trying to connect with you via social media, and their messages go unanswered, you could be missing out on opportunities to connect and grow your audience, or be disappointing your existing clients.

Reputation Management 

Countless conversations happen on the internet every day. Do you know what people are saying about your business? Word of mouth has always been a valuable way to get referrals to your business, and the internet has amplified the potential benefits of a strong and positive reputation. It has also exponentially increased the risks if you have dissatisfied customers.

Treefrog can be your eyes and ears, and even your spokesperson, in social media and other online channels. We can help find out where people are talking about you, what they’re saying, and help you develop a strategic approach to building and maintaining the reputation you’ve worked so hard to establish. 

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