Social media can be powerful means to build community and create brand advocates, gain traction in new markets and learn about client needs, desires, and increase sales. Yet, sometimes the growth of your platforms can plateau. A social media audit and competitive analysis can help you get back on the right track to platform growth.
A social media audit is:
“a systematic examination of social data to help marketers discover, categorize, and evaluate all the social talk about a brand. This approach captures what consumers are saying about a brand, what competitors are doing on social media, and what the brand itself is doing.”
Learn how your business can embark on a fruitful social media growth strategy by first understanding your business in relation to your competitors.
Why You Need It:
You want to improve your social media presence and build on the success your competitors may be having. You want to know what’s been working across your platforms and what can be improved. You want to understand what people are saying about your brand and the nature of these sentiments.
What You Get:
- Conduct an analysis of your business social media profiles
- Conduct an analysis of the profiles of select competitors
- An assessment of consumer sentiment about your business
- Recommendations for improvement and growth