Social Media Audit & Competitive Analysis

Social media can be powerful means to build community and create brand advocates, gain traction in new markets and learn about client needs, desires, and increase sales. Yet, sometimes the growth of your platforms can plateau. A social media audit and competitive analysis can help you get back on the right track to platform growth. 

A social media audit is: 

“a systematic examination of social data to help marketers discover, categorize, and evaluate all the social talk about a brand. This approach captures what consumers are saying about a brand, what competitors are doing on social media, and what the brand itself is doing.”

Learn how your business can embark on a fruitful social media growth strategy by first understanding your business in relation to your competitors.

Why You Need It:

You want to improve your social media presence and build on the success your competitors may be having. You want to know what’s been working across your platforms and what can be improved. You want to understand what people are saying about your brand and the nature of these sentiments. 

What You Get:

Treefrog will:

  • Conduct an analysis of your business social media profiles
  • Conduct an analysis of the profiles of select competitors 
  • An assessment of consumer sentiment about your business
  • Recommendations for improvement and growth

The Difference Between a Marketing Vendor and a Marketing Partner (And Why It Costs You Both Ways)

Every business says they want a marketing partner. Almost every business behaves in ways that create a vendor. It's a pattern worth understanding—because the cost of getting it wrong runs [...] Read the Post
Are you hiring 3 years too early?

Why Your Marketing Manager Hire Is Probably Three Years Too Early

You've been meaning to do this for a while. Marketing has been the thing on the list, the thing you keep patching, outsourcing in pieces, or doing yourself at 9pm [...] Read the Post
When hiring too soon costs more than just a salary

The Hidden Cost of Building an In-House Marketing Team Too Early

It's easy to look at hiring as progress. Bringing on new headcount signals real commitment and is a great way to reassure leadership that the company is investing in growth. [...] Read the Post