Business Manager is Facebook’s best advertising platform for any business working with an agency or marketing partner. It is a free platform that allows businesses and agencies to securely manage their company’s Pages and ad accounts they work on in one place, without sharing login information or being connected to their coworkers on Facebook.
Business Manager provides a solution for anyone who needs to run, place, or track Facebook ads, and for anyone managing assets such as a Facebook Page, audience list, or product catalog. By having all your Facebook information in one place, your business maintains control of your Facebook assets, and securely manages user access so the right people have access to the right assets.
With all of your Pages and ad accounts in one location, Business Manager is a great “home base” to keep up with your Facebook Pages and ads.
With Business Manager, you can easily assign roles to individuals on your team. You will have better control of who is managing which account, and the authorization they have to make changes to campaigns or posts.
Before Business Manager, Page Admins would need to be Friends on Facebook with an individual in order to give them permission to control any aspect of Facebook Business Pages. With Business Manager, you can easily provide an individual with access to a Page through email.
Business Manager is home to Facebook’s advanced targeting and audience creation tools. Create an audience, test an ad, and gain access to helpful data to plan your next campaign. Get access to Facebook Analytics that provides valuable insights into the user journey, on Facebook and your website.
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