That’s right, you need Facebook Strategy
There’s no question about the power of Facebook. As of the second quarter of 2019 it had 2.41 billion active users. Word of mouth is powerful. The days of neighbours talking over the fence has evolved into friends ‘talking’ online, only it’s no longer limited to your street or community. The world is now invited to the conversation. So how do you get involved? How can you communicate your company’s narrative and engage your audience in a valuable way?
Facebook organically reaches less than 0.5% of your fans. On average Facebook has been reducing the visibility of business pages in people’s news feeds. You need to use Facebook Paid Ads if you want consumers to discover your business.
Facebook Paid Ads are served to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity. The ads will amplify the reach of your content. When users share your Facebook ads, your content will organically become exposed to an even larger audience. Engagement snowballs as you grow on social media.
Using Facebook Ads, businesses can target users by location, demographics, age, gender, interests, behaviours and connections. Facebook also allows a business to tap into recent purchase behaviour, target life-events, use custom audiences to nurture leads and build loyalty, create audiences that look like your own targets using lookalike audiences, and layer targeting options to get specific with your targeting.
Treefrog can apply behavioural and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your products/services, who recently checked out your products/services, and who can afford to buy your products/services. This will help you to more frequently capture qualified leads or make sales.