A lot of marketing managers are quietly (or not so quietly) panicking because they are suddenly looking at the SEO work they poured into their websites and wondering what good [...] Read the Post
B2B Marketing Teams Are Built Backwards
Most B2B marketing teams, especially those in manufacturing and OEM companies, are set up for failure right from the get go, and once you see it, it is hard to [...] Read the Post
Tariffs Do Not Disrupt Strategy. They Reveal Who Actually Has One.
Tariffs aren't killing Canadian manufacturers, they're killing the undifferentiated ones. Every time tariffs come up, the conversation gets framed like an external shock that no one could have planned for, [...] Read the Post
