Brand Standards Guides

A brand style guide is essential

Now that you have an epic logo, it’s time to consider how it will interact with your brand – the feeling you want someone to have when they think of your company.

Your brand is so much more than just your logo. It encompasses your company’s personality and reputation. A consumer’s instant recognition and positive impression of these elements is of utmost importance. The most memorable and enduring logos stem from strong brand identities. A comprehensive understanding of your brand will provide us with the foundation for creating the visual aspect of your corporate identity. Treefrog can help you gain new insights on how your brand is currently perceived and what its future potential could be.

Our overall goal is to help you meet the wants and needs of your customers – we will help you develop the right messaging to ensure that your customers are satisfied. Once we have helped you create a positive brand image for your company, we’ll help you transform these concepts into insightful, imaginative visuals that will make a lasting impression on your customers.

Every single communication, from letters, articles, tweets and posts need to exemplify the brand and voice. The final outcome will be a document that will be a tactical resource for all whom will be representing the brand from employees, suppliers and more. The document will provide guidance on how to communicate the brand, the voice to use, what the brand should sound like, look and feel. Through the various means of communication with your audience they will be making the decision to work and buy from you, a strong consistent voice for your brand is imperative.

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Business Continuity Checklist During COVID-19

We are living in unprecedented times, which calls for extraordinary measures. This involves thinking outside the box to reframe how you communicate with clients, bring in new business, and change your marketing and sales approach. At Treefrog, we are working to help our clients through challenges brought on by COVID-19. We have compiled a checklist [...] Read the Post
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How We Can Help Each Other Navigate The COVID-19 Crisis

To our valued clients, we wanted to provide an update on some of the changes we have made in our offices during the current COVID-19 situation. While some businesses could experience turbulence during these uncertain times, Treefrog wants to ensure we are committed to helping you navigate this situation both internally with your employees, and […]

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10 Reasons to Integrate your ERP with your Web Platform

One of Treefrog’s special sauces is our experience and skill integrating ERPs with web technologies. We have experience with numerous ERPs (for example, SAP, Epicor, SYSPRO, etc.) and many web platforms (for example, Magento, Shopify, WordPress, etc.). What benefits to closing the gap between your ERP data and your web platform look like? Here are […]

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