A brand style guide is essential
Now that you have an epic logo, it’s time to consider how it will interact with your brand – the feeling you want someone to have when they think of your company.
Your brand is so much more than just your logo. It encompasses your company’s personality and reputation. A consumer’s instant recognition and positive impression of these elements is of utmost importance. The most memorable and enduring logos stem from strong brand identities. A comprehensive understanding of your brand will provide us with the foundation for creating the visual aspect of your corporate identity. Treefrog can help you gain new insights on how your brand is currently perceived and what its future potential could be.
Our overall goal is to help you meet the wants and needs of your customers – we will help you develop the right messaging to ensure that your customers are satisfied. Once we have helped you create a positive brand image for your company, we’ll help you transform these concepts into insightful, imaginative visuals that will make a lasting impression on your customers.
Every single communication, from letters, articles, tweets and posts need to exemplify the brand and voice. The final outcome will be a document that will be a tactical resource for all whom will be representing the brand from employees, suppliers and more. The document will provide guidance on how to communicate the brand, the voice to use, what the brand should sound like, look and feel. Through the various means of communication with your audience they will be making the decision to work and buy from you, a strong consistent voice for your brand is imperative.