Picking The Right Social Media Platforms for Your Business

May 26th, 2017

With over 2 billion active users, popular social media platforms have become marketing giants, offering businesses valuable data about their customers. However, with so many options, how do you figure out which social media platforms are right for your business?


Here are a few tips to help you get started:


Facebook is the biggest social network on the web, with nearly 2 billion active users! Considering that Facebook has a wealth of options for any organization, it’s a great starting point for your business, regardless of your industry. Facebook can be thought of as the “social hub” of your business, where people can go to leave messages, browse through products and photos, or chat with you online.


Twitter averages about 328 million active users worldwide and is an effective channel for marketing your business and handling customer service. With Twitter, you can share short text updates (of 140 characters or fewer), along with videos, images, links, polls and more. As with Facebook, Twitter is more effective when it is a two-way platform in which you respond to and engage with followers.


LinkedIn is right for you if you are B2B or are in another industry or role in which you can provide useful insights to people who are thinking about their work, looking to make business connections, or who are exploring their next career move. Most users are in work mode on LinkedIn, so it is optimal for peer networking and industry-specific information.


Instagram is a mobile-only visual social media platform based entirely on photo and video posts. The Facebook-owned network has more than 700 million active users, many of whom post about food, art, travel, fashion, and similar subjects. More artistic niches tend to excel on Instagram, so it’s important that the person running your account has a good eye for detail and some basic photography skills, so the photos and videos posted to your account are high quality.


Pinterest, another highly visual platform, is popular among women, so it is the place to be if that is your target audience. Every pin includes an image or video, and it is fairly low-maintenance in terms of post frequency. However, keeping your boards organized and search-friendly can be time-consuming. Popular categories on the site are DIY projects, fashion, exercise, beauty, photography, and food.