Keeping the love alive in your relationship with your designer
Whether your business is new and you’re starting from the beginning or you’re refreshing your well-established brand, designing a new look is an exciting move for any company.
When you first sit down with a designer and the ideas are flying fast and furious, it’s easy to fall in love with the whole process. The creative juices are flowing and the possibilities seem endless, and they are! It’s energizing and invigorating!
So what happens if you aren’t as delighted as you hoped to be when your design is unveiled?
Here are a few tips to bring back the love when the excitement starts to fade:
No matter how serious and professional your business is, design is a chance to enjoy a little creative freedom – to play in a way. Keep your mind open to the suggestions your designer brings you. What seems a little too “out there” at first might be just the revitalizing perspective you need.
Speak Your Mind
Communication is key in any relationship, including the one with your designer. There’s no need to beat around the bush – tell them what you want. If you have a concrete idea of what you want to see, be clear with your designers. They are skilled at eliciting and interpreting your ideas, but even in the best relationships, mind reading is rare. Be honest and direct about what you want so that you will give them a fair chance at creating your heart’s desire.
Keep an Open Mind
You may have a perfect vision for your business, but no matter how well you describe it, all designers will perceive it through their own creative filters. If the results don’t match your ideal right off the bat, tuck it away for a day or two to let your initial emotional response settle and then come back and give it another chance. You might find you can grow to love it even more than your original idea. If you still can’t love it, try to be specific about what pieces aren’t working so that your designer can work with you to achieve your goals. Make the most of their expertise by hearing them out on their ideas, feedback and rationale for their designs.
Trust the Professionals
You hire the pros to get results, but also to manage your designs for you so that you can get back to running your business. Let them put their creativity to work to help your business stand out in a crowd.
Your business is very personal to you, so when it comes to creating the visuals that will represent you out in the world, it can be difficult to find exactly the right look. If you’ve hired a professional design firm, you’re on the right track to getting the professional and appealing image you want and need for your company and your brand.