Do you wish that your website provided a more seamless experience for your customers? If so, you may benefit from integrating your ERP with your website. While the process may seem complex, the reward can be transformative for your business.
Below we will help you to understand what ERP to Web integration is, why it is vital for your organization to close the gap and how doing so can help you increase revenue and customer retention for your business.
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The act of integrating an ERP to a web platform is a complex process that can result in many benefits for organizations and their customers. Essentially we take the data from your two systems – your ERP and your website – and combine it into a single reservoir of data. Once the data is combined, we can sync the data back to your two systems, so your back-end is now consistent with your front-end. We can also use this new, single source of data to reduce manual work, enhance analysis and provide a significantly improved experience for your customers.
By following a well-proven process, Treefrog is agnostic with the platforms that our development team can develop against; this applies to both an ERP as well as the web platform or application it will integrate with. In many cases, we have technology and modules already built that allow us to deploy quicker on systems.
While each project has elements of uniqueness, Treefrog has a proven process that has allowed you to see success after every engagement.
The first thing we do is scope your project. We create a detailed overview of what data needs to be integrated and, most importantly, why. We want absolute clarity around what you are hoping to accomplish through integration. The final document is a piece of intellectual property that is yours to keep.
Once we understand your goals, we need to understand your platforms. What systems are currently holding the data we need to combine? What is the best way for us to move that data into and out of the data reservoir?
Next, we have to look at your data to understand what format it is in and the level of completeness and accuracy of that data. Some data probably needs to be cleaned up before it can be useful in the data reservoir.
Lastly, we design the solution. Maybe it’s a beautiful price list, a customized quote request or a stunning customer portal. Whatever it is you’re after, this is where we get our designers involved to ensure your solution is not only functional but visually inspiring.
ERP to web integration benefits multiple aspects of a business. More specifically, it benefits your customer, which benefits your business. An ERP to web integration helps customers through the buyer’s journey. It helps them to gain the ability to see invoices and order status, as well as place new orders and modify account information. This improved relationship will drive up recurring revenue, improve client satisfaction and retention, decrease operational costs, and improve revenue forecasting and financial stability.
Yes. There are many businesses that are working off older ERP technology – maybe legacy systems with legacy databases and limited integration capabilities. We believe you can experience the best of what the web can offer your customers while still using an older ERP. Upgrading your ERP is an option that is time-consuming and expensive. Integrating, using the team at Treefrog, will provide you access to every benefit discussed while staying on the current version of your ERP.
While an old ERP system is still collecting a lot of data when you process a transaction, the age of your ERP system doesn’t make that data unusable; it just makes it difficult to get at. However, if your website is outdated, there’s a good chance it’s not collecting much data right now, and there’s a good chance it’s not very user-friendly. Both of these are prerequisites to success, and ERP-Web integration being a value-added project for you.
Our process allows organizations to phase in large projects over a longer period. Through our scoping process, we identify the steps required for every module, including options to start small and grow the project. Once the requirements are pieced together, we sit down with our client to match the expected returns and benefits to the project. While there is still a cost incurred, it is much lower when priced in phases and will provide a return to help fund the remaining components of the integration strategy.
If you still have more questions about ERP to web integration or want to know where to start with integrating your ERP into your digital platform, we would love to chat. We have helped several organizations identify gaps and solve major issues in your company’s efficiency and growth opportunities.
