Why You Need It:
Digital Marketing, including Search, Paid Advertising, Social Media, Influencers, Video, account for over 30% of website referral traffic*. Taking advantage of digital marketing to learn about potential clients and customers, using the powerful insights and analytics offers, is critical to growing your business. Digital Marketing, like face-to-face networking, is about building relationships. You can help to humanize your business by determining the best route for engaging your community by learning about the dynamics of each major platform.
Future-proof your business through learning to cultivate and engage loyal brand advocates. Seize the opportunity digital marketing presents by learning best practices, innovative approaches and receive guidance on the rapidly changing functionality of contemporary channel marketing.
What You Get:
Throughout training, we will equip you with business-specific best practices and functional knowledge for using digital marketing for your business. This will include, but not limited to:
- Business-specific and functional knowledge for using social media for your business
- How to use insights and analytics for campaign development
- How to create an advertising campaign and create and target custom audiences
- Team training specific to your business on your top social media platforms
- Advanced marketing and remarketing training
- A set of “cheat-sheets” for common activities
