Best E-Commerce Platforms to Sell Your Products Online
December 16th, 2020
Selling online is a big step to take for your business. It can help you grow your business in ways you could not have imagined. Taking such a massive action requires time and research to ensure you’re picking the best platform for your business.
When picking a platform, you need to consider how customizable it is, the cost of getting started, and where your audience is? However, the number one thing you need to consider is how much they’re taking off your product’s sales. All of this can seem overwhelming and time-consuming, which is why we’ve done the hard part for you. We’ve compiled a list of four e-commerce platforms and covered all the things you need to know about each platform. So let’s get started!
Wix is an excellent place for beginners to start. It’s low cost and very easy to use. Wix also has a library of pre-made templates to help you get your online store up and running quickly. Don’t be fooled though, Wix still has some downfalls, such as being weak for search engine optimization (SEO) and e-commerce only being available to those with paid plans. You will also need to pay additional fees for integrations and add-ons. These are just things to keep in mind when picking a platform for your online store.
Shopify is a Canadian platform and is a great budget-friendly option. It’s more complicated than Wix but still comes with professional themes. Shopify also has a variety of apps and add-ons, which helps with functionality. Like any online platform, they do come with some cons that should be considered. Shopify is limited to what you can do and is a higher price point for enterprise-level plans. Also, there are transaction fees for specific payment gateways. Shopify also makes it challenging to pull external data sources. We love using Shopify, but it’s critical to note that they do take a percentage of your sales, which means it’s good to look at options later down the road as the business begins to grow.
Big Commerce comes with a lot of features that the previous platforms don’t give you. It’s also fully hosted and easily scalable. However, Big Commerce price lockdowns force you into enterprise accounts when you exceed a certain amount of income. It also lacks robust content management. You’ll have to decide if the pros outweigh the cons on this platform.
Woocommerce comes with a lot of pros to it. For one thing, it’s free and open-sourced. It’s also highly customizable and comes with lots of support. Woocommerce also integrates with many other platforms and payment gateways. In all, Woocommerce gives you a lot of control and doesn’t take a cut of the profits. This is all great, but unfortunately, it does come with some cons. Since Woocommerce is created for WordPress, you’ll need a WordPress website. It also requires extensions for large-scale product inventory, and attachments can be expensive.
Whether you’re just starting or you’ve been selling online for years, selling online is a vital part of your business’s growth. That’s why having in-depth knowledge of all the e-commerce platforms will help you decide which platform is best for your business. We recommend that you keep researching, and if you have questions about e-commerce that Google can’t help you with, you can always contact the experts at Treefrog.
Connect With Treefrog Inc. Today!
At Treefrog Inc., we understand that starting an ecommerce business is hard, and we want to help! Our Frogs are experts in many fields that can be beneficial to your online marketplace. For more information on how our team can help, give us a call at 905-836-4442.