Most people tend to think that social media only works for companies in industries that have a target audience of social media-motivated Millennials and Gen X-ers. It’s often believed that only “fun” and “young” industries, like Go Pro or Red Bull, can really rock social media… but this just an assumption.
While it’s true that some industries do lend themselves better to social media, there are some “boring” companies who have dared to show what makes them unique and are connecting with users as a result.
Struggling to figure out how you can make your industry, product, or service seem exciting on social media? Check out how and why these seemingly “boring” companies are truly killing it when it comes to making their content more appealing to their audience.
1. Magna International
Some companies are at a natural disadvantage when trying to leverage their products as visually appealing social media content. However, Magna International, a massive ‘behind-the-scenes’ automotive supplier, has spiced up their Instagram content by choosing to focus on the finished product they helped to make.
There’s no denying that a cherry red Lykan HyperSports car is going to get much more attention and likes than a photo of a high-pressure vacuum casting. By focusing on the beautiful cars designed using their mechanical parts, Magna’s social content becomes more visually pleasing and yet remains relevant to what they do.
Email automation platforms are exciting, right? Uh, not so much.
However, while creating quality visuals for MailChimp might seem like a challenge, the company expertly leverages social media for something other than advertising their software.
MailChimp uses Instagram to show off their lighthearted company culture and to attract young talent to their team. MailChimp uses the image-based platform to meet their hiring and recruitment goals, even though an email marketing social page might not seem glamourous or “worth the follow” to most users.
3. SAS Software
Software analytics company SAS is smart about the content that they post on Facebook. Rather than strictly posting about things related to their niche market, they branch out into other topics that are fun but not entirely off base.
In their Thanksgiving-themed Facebook post (see below), SAS managed to relate the hugely popular American holiday with data analytics; giving a regional breakdown of where popular holiday foods are sourced. A very clever connection!
4. Mr. Clean
Cleaning products probably don’t get you excited, but Mr. Clean is trying to change that by posting hilarious GIFS and memes on Twitter.
Mr. Clean has chosen to add a “sexy” and humourous flare to their line of cleaning products to attach some fun and youthfulness to their “tough” cleaning image. As a result of their use of funny GIFS and memes, they are able to connect with the next generation of cleaners and have earned nearly 30,000 followers on Twitter to date. Wow!
5. General Electric
General Electric has managed to breathe life into their social media content, not just for their consumer products, but for their business-to-business products as well.
To make their Facebook content more engaging, General Electric avoids tech jargon in favor of staggering facts about the capabilities of their products (which acts as an attention grabber). Compliment this with edgy visuals, and you’ve got a business-to-business company that is finding success on multiple social platforms, not just LinkedIn.
Struggling to figure out how to make your social media content engaging? At Treefrog, our social media team specializes in providing out-of-the-box digital marketing solutions for companies of all types and in all industries. Leave it to us. We’ll take your social media presence from “meh” to “that’s amazing!”.
Request a free quote or give us a call at 905.836.4442 today!