Your 2020 Marketing Calendar
2020 is almost upon us. At this time of year, we see many articles reflecting on the year that’s just past. We know what happened in 2019 – but are we prepared for 2020?
The definition of “foresight” is: “the ability to predict or the action of predicting what will happen or be needed in the future.” And yet, we often forget, when planning for our business success in the coming year, what drives sales and interest in our product or services: marketing strategy.
Towards this end, we have decided this year to share one of our most valuable tools for planning upcoming marketing with our “Marketing Partners” (i.e. people who use us for their outsourced marketing needs). After your Christmas Turkey has settled and your gifts have been unwrapped and stowed away – this is the perfect time to reflect on what worked last year and what actions you should take next year to grow your business.
The Treefrog 2020 Marketing Calendar Worksheet
This worksheet is an easy-to use spreadsheet of various marketing activities to stimulate your brain into thinking about how to gear up over the coming year for growth. If you are a CEO or business owner, you should have this plan in front of you. If you are a marketing person, you should be creating and customizing this plan based on a budget or what you already know works.
At the very least, it’s certainly a lot easier to decide what marketing activities aren’t part of your plan for 2020, so you don’t waste any energy wondering what could have been.
Here is an example of it in action;
If we can help you with your strategy or with any of the tactics in 2020, let us know! We can help you design, build and execute your strategy once it’s been intelligently reviewed and lined up with your budget and business goals for the next decade.
At least, with a little elbow grease in the coming week or so, you’ll know what you are doing to grow your business going into the new year.
How to Use this Document
It’s easy. Go through the document, line by line. Decide what week you would or should be working on components of your marketing. Color in the weeks that you believe you should be doing a marketing activity of that type (each square represents the Monday of a new week).
This document contains an example of how a marketing strategy should look. You might start by erasing it all and starting again! Or perhaps just edit from the example input already in the document.
We at Treefrog take these draft strategies and put them into a professional project management tool (we use Wrike) – but this document is a perfectly good substitute to get your mind engaged and get your creative and strategic juices flowing.