Treefrog Interactive Inc.

What is a Logo?

Your Marketing is Your Mark

The dictionary meaning of logo is a symbol, sign, or an emblem. Human beings have used these since time immemorial, with its basic purpose to convey a message. In present times, it is graphical in nature, a creative product of many ideas and options, designed to promote information, primarily about an organization, and to gain easy recognition. It is a tool to seek a discreet identity for the organization, as part of its trademark or brand, and to condition the viewers to favorably feel and think about the organization.  

Features of a Corporate Logo

A corporate logo attempts an association of itself with a particular product or service. It represents the corporate, just like a flag of any country, but its popularity and impact depends upon the kind of its use and publicity. Its creation needs the right use of design elements and consideration of many factors.

Interesting and intelligent combination and use of shapes, colors, typefaces and others can materialize an image, which is simple yet rich with a concept synonymous to the organization.

Select symbols that best describe the business and withstand time. For example, the HMV or ‘His Master’s Voice’ logo, depicting a dog sitting and intently listening to a phonograph, first used in 1910, is still in use and relevant today.

If appropriate symbols and images are not found, abstract image can be formed that would relate to the organizations philosophy.

Directed towards general public mass, it should not have any cultural, racial, or other kind of bias.

Use of Ideogram or icons makes them suitable for use in multi-cultural, multi-national, and cross-language marketing. However, a logo can be either typeface or icon based, or a combination of both, like that of Red Cross, Nike, Coco Cola, and Sony etc.

Colours express meaning, have emotions associated with them, and designers should use them appropriately as per the nature of the organization.

It provides value to the brand, becomes a symbol of assurance and reliability, only by thoughtful application of the results of careful study of the key information, goals and details of the company.

For design professionals in Toronto, the logo is the epitome of an organization, which the latter would use on their business cards, letterhead, and advertising material. More than a mere visual mark, it is the face of the organization, which has to be original, acceptable, and memorable.