Accerta is a social enterprise that manages dental, vision, drug, and healthcare benefits programs exclusively for government and social services agencies in Canada. With their innovative technology and expertise, they provide cost savings, reliable service and accurate data that enables governments to make informed strategic decisions for streamline and improve the healthcare system.
Accerta first approached Treefrog with a few challenges: the user experience was poor, their brand was dated, and the people who needed their services were not finding them.
- Tightening of Accerta’s brand with clearer messaging to help create better awareness of service offering and competitive advantages
- Expand municipal market share in Ontario
- Talent recruitment
- Develop new social enterprise projects to showcase Accerta’s status as a B corp
Treefrog helped in refreshing the brand, using the brand to way find user through the website and have been their unsourced digital marketing team for more than three years.