RESULTS
We measure what matters.
Not traffic. Not impressions. Not “brand awareness.” The metrics your CFO actually cares about. The ones he insists on.
HOW WE THINK ABOUT RESULTS
PROJECT BRIEFS
Most manufacturers spend about 3.5% of revenue on total marketing. Consumer and franchise brands spend much more. But the math follows the same logic: a portion goes to internal teams, a portion goes to agency and services, and a portion goes to media and technology.
The question isn’t whether to spend. You’re already spending. The question is whether you can connect those dollars to revenue. We built a model for this. We can show you a thoughtful, data driven approach to how your budget should be allocated, and what return you can reasonably expect.
$200M MANUFACTURER
Restructured the entire marketing function including brand, growth and sales infrastructure. Built CRM data strategy, channel marketing program, and bi-weekly executive reporting system. Delivered 6:1 ROAS against an industry average of ~2:1. Tripled the industry benchmark.
North American Capital Equipment Manufacturer
Developed ABM strategy targeting specifying engineers and program managers at Tier 1 aerospace companies. Built technical content program including application guides, project briefs, and engineer-to-engineer content. Structured outbound email program reaching 2,000+ target contacts.
National Dealer Network
Designed digital lead generation strategy for a dealer-model business where the core challenge was keeping buyers brand-committed through the dealer handoff. Built purchase-intent capture system that reduced competitor leakage at the dealer level.
National Franchise Brand
Built scalable marketing infrastructure for a multi-location franchise operation, brand platform, local market campaign architecture, and performance measurement across locations. Enabled consistent brand experience while empowering local operators with tools that actually work.
Ask Yourself
What Should You Actually Spend on Marketing?
Most manufacturers spend about 3.5% of revenue on total marketing. Consumer and franchise brands spend much more. But the math follows the same logic: a portion goes to internal teams, a portion goes to agency and services, and a portion goes to media and technology.
The question isn’t whether to spend. You’re already spending. The question is whether you can connect those dollars to revenue. We built a model for this. We can show you a thoughtful, data driven approach to how your budget should be allocated, and what return you can reasonably expect.