Facebook Training

Why You Need It

There’s no question about the power of Facebook. It has over 1.5 billion active users. Millions of those users spend more than 20% of their mobile time accessing the network. Facebook is also a powerful advertising platform that can help you reach new communities of people. 

How do you get involved? How can you use Facebook to drive brand awareness, reach new customers, or target existing website visitors?  

Facebook can be used to:

  • Connect and engage with new customers and clients
  • Gain useful insights on your market segment
  • Develop specific campaigns to new product and service releases, grow segments of your business
  • Encourage user-generated content and conversation 
  • Tell your story: compile a compelling company history on your Facebook timeline

What You Get

Throughout training, we will equip you with business-specific best practices and functional knowledge for using Facebook Pages for business. This will include, but not limited to:

  • How to use Facebook Insights for campaign development
  • Team training specific to your business
  • How to create an advertising campaign using desktop and mobile ads
  • Targeting custom audiences 
  • Set up and management  of Social-Pay-Per-Click and role of Facebook as a paid marketing and remarking platform
  • A set of “cheat-sheets” for common activities
  • A custom Facebook strategy, including campaign suggestions, and profile building techniques
  • Professional profile branding

The Difference Between a Marketing Vendor and a Marketing Partner (And Why It Costs You Both Ways)

Every business says they want a marketing partner. Almost every business behaves in ways that create a vendor. It's a pattern worth understanding—because the cost of getting it wrong runs [...] Read the Post
Are you hiring 3 years too early?

Why Your Marketing Manager Hire Is Probably Three Years Too Early

You've been meaning to do this for a while. Marketing has been the thing on the list, the thing you keep patching, outsourcing in pieces, or doing yourself at 9pm [...] Read the Post
When hiring too soon costs more than just a salary

The Hidden Cost of Building an In-House Marketing Team Too Early

It's easy to look at hiring as progress. Bringing on new headcount signals real commitment and is a great way to reassure leadership that the company is investing in growth. [...] Read the Post