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branding

Brand Identity: More Than Skin-Deep

Brand Identity Design It’s tempting to think that (successful) brands are only skin-deep. After all, aren’t colours and logos important? Visual branding is essential, but the ultimate goal is to establish a strong brand identity, combining both Branding Elements (logos, colours, shapes, imagery) and a Brand Persona (values, ethos, personality and traits). While most brands […]

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A Brand Is Just a Logo, Right? Think Again

So you think you know Branding? Today, it's common to think of a "brand" as another word for a logo; after all, many people believe that branding is a term coined from branded livestock on cattle farms. However, the real history of branding goes back much further. The recorded practice of branding began as early [...] Read the Post

How to Enhance Online Sales with Product Configurators

Nowadays, consumers are looking for more and more customization in their online shopping experiences. Businesses not only need to offer great shipping and return policies, but customer service and customization are key. That’s why adding product configurators to your website is critical to helping you grow your online sales. Product configurators provide customers with the ability to [...] Read the Post

Amplify Your Online Store with Your ERP

When it comes to online stores, you can have many administrative tasks that can leave you distracted, which can subtract from the customer experience and have less time to focus on the store itself. That's where an ERP (Enterprise Resource Planning) integration can come in handy. Having your ERP integrated with your online store can [...] Read the Post
ERP

Enhance Customer Experience with an ERP Integration

Customers expect the same experience, whether they're shopping at home or in person. Customers expect consistent, relevant and personalized engagements. Unfortunately, if businesses are not equipped, they'll be missing out on sales opportunities to their competitors. Providing an outstanding online experience is the only way companies can compete with big e-commerce giants such as Amazon. [...] Read the Post

Four Signs Your Company Needs a Rebrand

All companies go through periods of growth, and in these growth stages, not every brand can endure the growing pains that may or may not require changes to your brand. Many companies believe that a brand is just your name and logo when in reality, it's so much more than that, it's your entire brand [...] Read the Post
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