ABOUT TREEFROG
Built on Experience. Focused on What’s Next.
Treefrog is a B2B growth marketing partner for manufacturers, industrial companies, and complex service businesses. Since 1989, we have helped companies solve the real blockers behind growth: unclear positioning, disconnected sales and marketing, unreliable pipeline, underused technology, and campaigns that do not compound.
Serving complex B2B companies across Canada and the U.S. from the Greater Toronto Area since 1989.
WHAT WE BELIEVE
MARKETING IS ONLY USEFUL WHEN IT HELPS THE BUSINESS GROW.
Most companies do not have a marketing problem in isolation.
They have a sales handoff problem. A positioning problem. A reporting problem. A CRM problem. A market clarity problem. Sometimes they have a pricing problem or an operational problem that marketing alone cannot fix.
That is why we start with the business. Before we recommend a campaign, website, content program, or paid media plan, we look at what is actually blocking growth.
Campaigns end. Systems compound.
Treefrog exists to build the system.
WHO WE ARE
A TEAM BUILT FOR STRATEGY, EXECUTION, AND ACCOUNTABILITY.
We bring senior thinking to problems that are too important for guesswork.
Treefrog is a collective of strategists, marketers, creatives, technologists, and operators who work across business strategy, brand, marketing, technology, creative, and revenue operations.
That means we do not separate marketing from the rest of the business when the rest of the business is where the answer usually lives. We help clients define what they should say, who they should say it to, how demand should be captured, how leads should move through the system, and how the work should be measured.
We also teach as much as we create. Our clients should understand the decisions behind the work. They should know what is being built, why it matters, and how it connects to pipeline, revenue, and growth.
OUR TEAM
MEET THE PEOPLE BEHIND THE WORK.
Sean Stephens
Jason Trudel
Jessica Larche
Jeffrey Steinberg
Cameron Webb
Sarah Bossuyt
Aamer Siddiqui
Sony Gomes
Danny Vogler
Most agencies sell activity. We deliver outcomes.
If your sales team still has to do all the prospecting themselves, if your CRM cannot tell you where good leads came from, if your website does not help buyers take the next step, and if nobody can connect spend to pipeline — the report is not the result. The result is the result.
TYPICAL AGENCY
- Reports on activity instead of business outcomes
Builds a website or campaign and moves on
Talks about awareness when you ask about revenue
Treats sales, marketing, and operations as separate worlds
Gives you more deliverables without more clarity
HOW TREEFROG WORKS
Assigns senior strategic thinking to business-critical growth problems
Connects marketing activity to pipeline and revenue
Designs the infrastructure between website visit and closed deal
Sets targets that can be reviewed and challenged monthly
Tells you the truth, including when marketing is not the real problem
Works like a partner with a stake in the outcome
OUR CULTURE
CREATIVE, CANDID, AND SERIOUS ABOUT BETTER RESULTS.
Treefrog has always been an energetic, creative place to do serious work. We believe good ideas can come from anywhere. We ask questions. We challenge assumptions. We keep learning. We push past good enough because complex growth problems rarely get solved by the first obvious answer.
That culture shows up in how we work with clients. We are patient when a problem needs explanation. We are direct when a decision needs clarity. We are caring enough to tell the truth, even when the truth is uncomfortable.
“No bad questions. No hiding from hard answers. No work that stops at good enough.”
BUILT FOR COMPLEX GROWTH
When the sale is long and the stakes are real.
Treefrog works with companies that make, build, move, engineer, install, maintain, or support things other businesses depend on. These companies do not sell impulse purchases. Their buyers research. They compare. They involve engineers, operators, procurement teams, and executives who will live with the decision long after the first sales call.
Those buyers do not need fluff. They need credibility, proof, technical clarity, useful content, and a reason to believe you are the right choice. That is the kind of marketing Treefrog builds.
Manufacturing
Capital equipment, precision components, industrial products
INDUSTRIAL SERVICES
Maintenance, engineering, environmental, logistics, technical services
ENGINEERING FIRMS
Technical buyers, long consideration cycles, multi-stakeholder decisions
BUILDING PRODUCTS
HVAC, fire safety, electrical, construction products
LOGISTICS & DISTRIBUTION
Complex supply chains, dealer networks, multi-location models
SELECT B2C & FRANCHISE
Dealer, franchise, or multi-location brands with complex purchase decisions
The numbers that matter.
Treefrog has been doing this work since 1989. Older than the internet and still relevant because the fundamentals have not changed: understand the buyer, make the business easier to trust, build systems that support sales, and measure what matters.
6:1
vs. 2:1 industry avg
Delivered for a $200M manufacturer, against an industry average of ~2:1. Tripled the benchmark.
$2.1M
REVENUE ATTRIBUTABLE
In revenue attributable from marketing budget for a major manufacturing client.
25+
YEARS IN B2B
Treefrog experience in marketing and revenue operations for complex commercial and industrial companies.
1989
FOUNDED
Older than the internet. Still relevant. Greater Toronto Area, serving B2B companies across Canada and the U.S.
DON’T WAIT
If growth feels hard, let’s talk.
Bring us the business problem. We will listen, ask better questions, and tell you what we see. If Treefrog is the right partner, we will show you where to start. If not, we will tell you that too. No pitch deck. No performance. Just a useful conversation with people who take growth seriously.