Modhani Yogurt creates one-of-a-kind Greek yogurt that is not only extraordinary in taste, but also nutritious. They are a family owned business based in Brampton, Ontario, and prides themselves in authentic products that help you maintain a healthy lifestyle.
The Challenge
Bringing a new product to market is no small undertaking. Modhani Yogurt partnered with Treefrog for A-Z marketing: logo creation, packaging, print marketing, website development, digital strategy, and digital marketing.
The Objectives
- Increase brand awareness to drive consumers to look for the product in local health food stores
- Increase sales for Modhani Yogurt
The Solutions
- Website development
- Logo creation and graphic design
- Social media management, both organic posting and paid advertisements
- Social media branding and strategy, including graphic and video creation
- Content marketing plan (blogging and web updates)
The Results
- Created shareable and engaging content and videos to increase engagement with the launch of the product
- The campaign ran for 120 days resulting in over 19k likes, an average weekly reach over 1500 and almost a 1000% increase in referral traffic