Search Engine Optimization (SEO) Packages

Search Engine Optimization (SEO) is one of the most important factors to consider when launching, or redesigning a website.

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Why You Need It

It doesn’t matter how big, small, or the type of business you have – If certain steps are overlooked or not followed, it will limit your website’s visibility, therefore impacting potential customers/leads.

Treefrog’s SEO packages ensure that when your website is launched or relaunched, it is searchable and following industry best practices to increase your chances of being listed in search engine result pages.

What You Get

We offer 3 tiers of SEO Packages: Required, Enhanced, and Recommeded.

SEO Package Overview

The following work goes into a SEO Package, but is not limited to:

  • Preparation of 301 Redirect List

    • Forwarding all existing pages to their new destination. If a customer tries to type in a URL from the old site, they will be redirected to the new version.

  • Creation of Custom META Page Titles & META Descriptions

    • These tell users and search engines what each web page is called, and what the web page is about.

  • Custom Image Alt Text Creation

    • Alternative  information for an image if a user for some reason cannot view it.

  • Google Analytics Account Set Up

    • Inclusive of Google analytics account configuration, automated monthly audience email report set up.

  • Conversion Tracking Set Up in Google Analytics (if applicable)

    • You’ll know how many people are contacting you/buying from you.

  • Google Search Console and Bing Webmaster Profile Setup

    • A collection of tools and resources that help monitor website performance in the Bing and Google search index.

  • Creation/Clean-up of XML Sitemap

    • XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content  and  helping to ensure that the content is indexed faster.

  • Submission of XML Sitemap to Bing and Google

    • Taking this step helps search engines identify where your sitemap is — meaning that as soon as the sitemap is updated, search engines can react faster to index the new/changed content.

  • Linking Google Analytics and Google Search Console profiles

    • Gives access to useful data like keyword ranking, search position, and search impression data.

  • Robots.txt Configuration

    • A text file is created to instruct search engine robots how to crawl pages on a website.

  • Website User Site Map Page Creation

    • Meant for users and displays every page that currently exists on your site. If a user can’t find a page on your site, this will help.

  • “404 Error” Page Creation with link to User Site Map

    • This provides a better user experience and can decrease people leaving your site.

  • Google My Business Page Set Up/Clean Up

    • A free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.

  • Citation Building (Up To 25 Listings)

    • We will reach out and get you listed in popular directories such as Yelp, Yellowpages, or industry-specific directories.

  • Schema Markup Applied (if applicable)

    • This is a code snippet that is put on your website to help search engines return more informative results for users.

  • Custom Dashboard Set Up in Google Analytics

    • A custom dashboard will be created that provides an easy overview of the metrics that you feel are most important.

  • On-Site Link Optimization

    • We will make sure the internal links on your website are being used to their full potential by using verbiage that includes your target keywords when possible.

Ready to get started with a custom SEO Package? Request a free quote or give us a call at 905.836.4442 today!