sarid@treefrog.ca
905.836.4442. x117
Twitter: @SaridLayton
LinkedIn: Sarid Layton

Sarid Layton

BUSINESS DEVELOPMENT MANAGER & Digital Marketing Strategist

Hidden Talents & Fun Facts:

Home DIY Projects • Baking without borders • Recipe Whisper from fatty to healthy, yet still delicious • Braid Guru

With more than 15 years’ experience and her Certification from the University of Toronto in Digital Marketing Management, Sarid is a highly accomplished and energetic digital marketer and sales professional.

Results-oriented and client-centric with a solid technical acumen and an entrepreneurial spirit, she combines her knowledge of high-tech products and services sales management, business development, and digital marketing to help organizations in both business-to-business and business-to-consumer verticals enhance their digital ecosystems and grow their revenues.

Since joining Treefrog in 2010, and as the leader of our dedicated in-house sales and marketing team, she has demonstrable success helping companies leverage the internet and evolve their marketing strategies.

Sarid understands that in our hyperconnected world, every facet of business communication is changing rapidly. As a business function, digital marketing is shifting at a breakneck pace, heavily influenced by content, social media, search engine optimization, keyword analysis, and consumers’ online behaviour.

As that shift continues in earnest, she recognizes the increasing challenges companies face building meaningful relationships with their existing and prospective customers, expanding brand awareness, and defining a measurable ROI on their marketing efforts and investments.

When she isn’t helping Treefrog’s clients redefine their online identities and increase their sales leads, she enjoys flexing her culinary muscle and has proven herself to be a talented amateur chef and baker.

Fluent in English and French, Sarid is an active member of the Newmarket, Aurora, and Vaughan Chambers of Commerce, the Business Women's Network of York Region, and The Executive Committee of Canada.