Hidden Talents & Fun Facts:
Sports Tartan Underwear • Scotch Connoisseur • Go-Kart Driver
Paul brings a fresh approach to Treefrog’s digital and graphics art team that’s rooted in more than 20 years’ experience of award-winning art direction, brand strategy, and integrated marketing at some of Toronto’s most revered advertising and digital agencies.
He is a seasoned problem-solver and team leader who revels in a challenge. His expertise in digital and traditional design, advertising and visual artistic expression has resulted in an impressive body of work for both startup firms and major brands including Nike, Chrysler, Labatt, CIBC, and Motorola.
Bringing an undeniable energy and artistic vision to Treefrog, he applies research, analytics, and measured risk-taking in the development of effective creative solutions. Furthermore, Paul ensures there is a culture of honest engagement and empowerment for his team to thrive in while driving meaningful enrapturing designs and identities for our clients.
Fluent in all aspects of modern creative design, and omnichannel marketing and communications, Paul recognizes the vital role the customer’s experience and journey plays in their purchasing decisions. He understands effective digital design is the art of making the customer’s journey a memorable one, and in turn, establishing a connection between Treefrog’s clients and their customers. It is this perspective that guides him setting the creative standards and objectives for his team.
Paul holds a commercial art diploma from Cardonald College in Scotland, and an advertising and graphic design diploma from George Brown College in Toronto.