Hidden Talents & Fun Facts:
Taco Enthusiast • Middleweight Thumb-Wrestler
Kevin was Editor of a leading-edge trade magazine for 14 years before joining Treefrog. During his tenure there, Kevin learned the true value of creating quality content for readers. Kevin was instrumental in building a readership of over 30,000 in the United States and Canada.
In 2002, Kevin rather painstakingly brought the entire publication’s back-catalogue of hundreds of articles to live online, and he did it using Treefrog’s LEAP content management system. This allowed him to cut his teeth on fundamental SEO tactics for online content performance.
He also brought the publication’s social media profiles to life, fostering an online community of readers to exchange ideas and share opinions about the editorial. This taught him the valuable connection between informative, quality content, and how social media can be used to reach new audiences.
In 2013, Kevin decided that he would officially make the transition into online marketing, by joining Treefrog as SEO Manager. His skills include campaign management and online planning as they relate to SEO, inbound marketing, content development, pay-per-click and display advertising as well as conversion rate optimization.
Kevin is Google Analytics Qualified, he is certified in Google Adwords, and he holds a Certificate in Digital Marketing Management from the University of Toronto.
He loves his family, words, music, art, the web, and you.