With the advent of CASL in July 2014, the rules regarding email have changed in Canada. Broadcast emailing has become what it always should have been: spam free (hopefully!) and by request only.
Now more than ever you need to be very sure of how you’re using email as a business tool. People are fickle about the email they receive. And they should be. Sending unsolicited broadcast email to Canadian recipients is now actually illegal.
But all hope is not lost!
“Email continues to be an excellent way to reach out to your audience. If done right, it can broaden your reach, improve your SEO, even drive more sales for your business.”
How do you make that happen?
You need to:
Know the rules about who can and cannot be sent broadcast email
Develop a strategy for cultivating an effective ongoing email list
Know your audience, and what they’re interested in reading
Make your content useful
Create a schedule of meaningful, useful content for your subscribers
Use a professional email marketing platform
Analyze the performance of your campaigns and improve for better results