The Briars Resort & Spa
WEB DESIGN • Graphic Design
The Briars Resort and Spa is a vacation haven in any season. Known as “Another World on Lake Simcoe”, it offers year-round activities and relaxation for families, couples, and solo travellers. It is also the perfect spot for special events, from sizeable business conferences to intimate weddings.
While The Briars has a loyal following, they came to us looking to reach new potential guests through a website that offers a modernized aesthetic, improved navigation, and solid search engine ranking. We were only too happy to go and visit them to see what they’re all about, and we found a world of opportunities to get people excited about spending their next vacation at The Briars.
The first step on our journey with The Briars was to architect a responsive website that would serve diverse target audiences at a glance on any device. A grid structure allowed us to do this with an appealing icon and call to action for each of the key groups they wished to reach. While the content within this grid adjusted for various devices, the icons and colours remained the same. In the mobile experience, it’s also possible to search by key areas of interest, from activities to packages and specials. And of course it’s easy to find directions and contact information for those en route to their Briars getaway!
Working in partnership with the resort’s online booking software, the custom programming on the site allows visitors to book their stay seamlessly after browsing and selecting their ideal package on the website.Visit the Website
When heading off to a bridal show to promote the resort’s beautiful and romantic wedding facilities, The Briars realized they needed a tool to showcase what they have to offer each and every bride. In a short time frame, Treefrog’s designers were able to create an iPad brochure that could be used to show the atmosphere of a Briars wedding, as well as more practical information about packages and pricing.