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Superior Crane Client Success

Superior Crane Responsive Website

Web Design •  SEO

Superior Crane is a premier supplier of crane rentals and services. Their job is to go beyond providing equipment to help project manage the logistics around it. They needed a website that was as innovative and responsive as they are.

Responsive Web Design

We had the pleasure of working with the team at Superior to develop a website that launched in early 2011. It improved navigation and user experience and provided more in-depth information for their customers. A few years later, the website was still proving successful in many ways, but with so many of their customers reaching out to them from job sites, it became increasingly important to provide a ‘superior’ mobile experience on their website.

Moving the website to a responsive platform was an opportunity to further modernize the aesthetic and adjust the navigation and messaging to be optimal on any device. We made it easier than ever to get the cranes and equipment needed with clear language and compelling red graphics to complement the black and red branding. In a few short months, this site raised the bar from effective to responsive.

View the Website

“Thank you for the miracles performed by Treefrog in order to get us “Website Responsive”. Superior Crane has really catapulted into a new level of wonderfulness!!!”

Shelley Lewis, Superior Crane



Superior Crane needed to ensure they had high visibility in search engines for relevant keywords. Through content development and technical SEO tactics, we have hoisted Superior Crane to new heights for their key service offerings, particularly in their core geographic market of Toronto. 

Superior Crane Responsive Website Design
Superior Crane Website Design