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404 Dental Client Success

404 Dental

Branding • Web Design • SEO

404 Dental is all about making going to the dentist comfortable and easy for everyone, even those who dread it the most. Their tagline of Dentistry for Little Kids and Big Chickens™    is at the heart of everything they do, and they do a lot! They provide essential dentistry at every stage of life, from babies to seniors, and everything in between such as mouth guards and orthodontics. When we first met them, 404 Dental was facing a number of challenges with their brand and online presence.

Branding & Logo Design

The logo of 404 Dental is based on their tagline, and the image of a big chicken resonates strongly with the trepidations of their patients. The original was hand-drawn by a staff member years before, and it needed to reflect the polish, professionalism, and positivity that one can expect from 404 Dental. 

Our team listened and we understood the strong emotional connection with the tagline and what it represents. Our designers rubbed their hands with glee at the prospect of this creative challenge and rolled up their sleeves. How often do you get to design a logo that involves a giant (but friendly) chicken and a young child, which also needs to speak to a target audience of all ages? 

The client trusted us to take them in a new direction, which is never easy when it involves such a substantial change to a trusted brand. The process and the end result earned us their trust, and they embraced the rebrand whole-heartedly. They even incorporated the colour scheme into their office décor! We went on to design their office signage, business cards, nametags, notepads, letterhead, and envelopes to tie all of their collateral together under the new logo and brand standards. We also created custom-branded social media profiles for Twitter, Facebook, and YouTube.

“How often do you get to design a logo that involves a giant (but friendly) chicken and a young child, which also needs to speak to a target audience of all ages?”


Web Design

The brand well in hand, it was time to design the website. The goal was to create a user-friendly experience that made it easy for patients, new and existing, to make appointments, download forms, and access any other information they needed, including educational articles. We also needed to showcase their comprehensive service offering and create content that is friendly to both visitors and search engines. The website has become an effective tool for attracting new patients and serving the needs of their existing and highly valued patients.

View the Website

Keyword Improvement Graph


While 404 Dental is exceptional in their field, there are many dentists out there competing for coveted search engine positions. We began a monthly SEO partnership to help them rise above and shine in search engines. Prior to developing the new website, 404 Dental had multiple small websites under separate domains, meaning that they were competing with themselves. We consolidated all of the domains to forward to the new website, and completed essential technical SEO tasks to optimize the new site. Content writing continues to be part of building ranking as we write helpful content for users that also drives search engine rankings for specific keywords.

As an example of what we’ve achieved in working with 404 Dental, they have moved from 20th position on to first place for the keyword “dentist Newmarket”. They’ve remained at the top of this ranking for over year, and we’re committed to making sure they stay on top.

404 Dental Logo Maturation
404 Dental Social Media Profile Custom Design
404 Dental Corporate Identity Design
404 Dental Website Design