Know where your web and mobile traffic is coming from and what's resonating with people online
You want to attract more web and mobile traffic to your site and convert more visitors into customers. You also need to know where your web and mobile traffic is originating from, and how new visitors discovered your company and its services.
How many repeat visitors are returning to your site? What they are spending time reading or exploring on your website? And did they make a purchase or contact your firm? To know, you need insight into your existing and prospective customers' digital journeys.
Enter Google Analytics: the most widely used freemium web analytics service online today. Learn how to use Google Analytics, and you'll have the insights you need on your customers, as well as be able to make informed decisions about your website's content and functionality, and short- and long-term digital marketing initiatives.
Discover, Share, Act
Google Analytics makes it easy to improve your web results online. By consistently producing well-written, professional content, you will strengthen your marketing initiatives, and achieve higher-conversion rates from visitors to customers.
Google Analytics provides you with a broad and in-depth range of features to track, monitor, and report on your website and mobile traffic and marketing campaigns in real-time.
Google Analytics is easy to understand and use for marketers at all levels of experience. It features all of the capabilities that experienced web analytics professionals expect.
Scalable for Any Website
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to smaller ones, Google Analytics delivers consistent service.
Tracks All Campaigns
Google Analytics tracks all online campaigns, from emails to keywords, regardless of the search engine, referral source, or computing device your visitors use.
Reliable and Secure
Google's policies and procedures for safeguarding its customers' data and privacy is among the world's best. Your web and mobile analytics data contain sensitive information. Google's in-house security engineering team ensures Google Analytics includes the most rigid and up-to-date security protocols and data encryption standards.