Treefrog Interactive Inc.

What is Search Engine Optimization (SEO)?

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Search Engine Optimization (SEO) is essential for having a prominent web presence and attracting more visitors to your website. People use search engines to find what they need on the web, including your products and services. You need to achieve competitive rankings on search result pages in order to be found by prospective clients. 

SEO is about maximizing the quality of your site on multiple levels so that it wins points when it is indexed by search engines. Search engines have a variety of criteria they look for in a website and they award points to sites that have the quality they seek. They are, essentially, looking for the best sites on the web, including technology, design and content.

The SEO Process

SEO takes time and skills to achieve the results.The following general tips can help you to attain higher organic search engine raking and maximize traffic to your website.

Choose a relevant domain name as search engines award up to 26% of points given for the terms used in the URL.

Determine the best keywords to win relevant traffic. Keywords are the words and phrases that people use to search for information, so you want to select terms that are specific to your business. Phrases tend to be more effective in bringing the traffic that is most likely to convert visitors to customers as they find the specifics they seek.

Create original, quality, useful content for all web pages, using your keywords naturally and with an appropriate density (i.e. use it a few times in a meaningful way, search engines don't like overstuffed keywords). Including keywords in page titles as well can also be advantageous to your ranking. Quality content is rewarded as many sites will create a link to your webpage, and these backlinks are beneficial to search engine ranking.

Add articles that are informative for users, and post multiple articles offering information about your products in a way that informs and educates. This content increases your site's depth and expands potential uses of your primary keywords.

Continuously add new and fresh content to encourage visitors to come back again and again. Search engines will applaud your efforts as well.

Create unique Meta tags and keyword-rich descriptions for each page, for the benefit of search engine spiders crawling your website.

Provide quality one way and reciprocal links that lead in and out of your website, guiding visitors and search engine crawlers to your website.

Have a solid architecture to facilitate easy understanding and navigation, so that visitors and search engines can easily move around your site and find what they are looking for with as few clicks as possible. Adding a site map to your website is also recommended.

Submit the site map for your content-rich site to the search engines or directories.

Professional search engine optimization (SEO) strategists use various optimization tools and techniques, employing white hat SEO following the guidelines of search engines, to outsmart your competitors. As the search engines keep changing their search algorithms, SEO strategists have to be on their toes all the time, constantly monitoring the keywords and reworking the information, analyzing your website to keep the search rankings higher.

Among all other forms of marketing, search engine optimization (SEO) is one of the most cost effective and successful in getting traffic to your website. Combining SEO engineering and quality content is the best path to ranking success.